Web Development

Are you, like many other website owners, frustrated at the amount of time, effort and money you've put into your website, only to see few or no sales?

The Internet is being used by local service business to improve sales today. Sales are improved because a website gives a company more credibility and in some cases generates leads.

Optimize your time. How much time each day must you devote to paperwork, scheduling and accounting? You strive to meet the needs of your clients, but when chained to the obligations of business management, it?s just as important to make sure the doors stay open as it is to satisfy customers. By integrating your daily tasks and taking advantage of the amazing Web-based software solutions out there, you can make more time for clients and spend less time behind your desk. Do you work from home? When your business is online, you can manage your business any place you have a connection to the Internet

After having decided to start a business, the next thing that arrives in your mind is How to market the Product/Service? How to create a brand? How to recruit people? How & where to advertise? etc? Next is creating departments like Marketing, Operations, Advertising, Branding and Human Resource. You need some way to represent each department?

"I have a small business with just a couple of employees and I don?t think my product can really be sold online. Do I need a web site?"

You hear a great deal about the Internet these days -- that it's revolutionised communication ... commerce ... education ... Life-As-We-Know-It ...

How many Web Sites did you stumble over telling you that you don't actually need your own? Now, this is true to a certain extend but not if you are heading for the real scoop.

The internet has taken over our lives with a vengeance, and has changed the way many of us do business. More and more consumers are now doing their shopping online and, unfortunately, some business owners have felt the pinch.

Even with the steady growth of the World Wide Web, many businesses do not have an online presence and some think that they do not need to have a presence at all.

Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. In Internet Explorer we can see this ALT text, simply by mousing over the image and looking at the yellow tooltip that appears. Other browsers (correctly) don't do this. The HTML for inserting ALT text is:

After years of working with entrepreneurs who developed their first web site using an image-based editor, the new world of internet marketing has placed a stronger emphasis on web development that conforms to technical concerns such as search engine optimization and multi-browser compatibility.

Like any area of business your website needs some effort from you if its going to be successful. You'd be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses still dont seem to understand what the internet can do to benefit them and their customers. They just dont get it.

That?s right. According to a recent study by Nielsen/NetRatings, Amazon.com converts 12.8% of its visitors into sales.

I still remember it very clear ... It was almost a decade ago that I wrote it in my notebook as an interesting quotation from a famous man at that time and even now and ever. Mikhail Gorbachev, Soviet president, shared this so-called joke with some reporters: "Mitterand has 100 lovers. One has AIDS, but he doesn't know which one. Bush has 100 bodyguards. One is a terrorist, but he doesn't know which one. Gorbachev has 100 economic advisers. One is smart, but he doesn't know which one!"

Here's something you may never have thought of before:

No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively. Your business will not be able to compete without a well-designed web site. There are several key elements to consider when you make the decision to start a new web site:

People often come to me in a state of crisis and say their website isn't working. Usually they're in a cold sweat:

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The first thing my business consultant (read brother-in-law) asked me, when I told him that I wanted to build a website and put AdSense on it was, ?Do you want to build a site to help people or to make money?? After thinking about it for a while I couldn?t imagine why I shouldn?t do both. Why not a website that helps people and generates money for me? My consultant looked at me like I had taken one too many falls off my bike, which he knew I road primarily to save on the cost of gas, but he proceeded forward.

You don't believe in astrology but you check your horoscope in the newspaper just for fun. Me too. But millions of people do believe in astrology and are willing to pay to know the future. This creates an opportunity for you to profit from an astrology web site.

Some left shoes are in isle 5, while the right shoes are in isle 3. Shoe hills are in random places. You can barely walk through the store without stumbling over a shoe.

It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, ?I don?t know?? It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, ?Every business has one, I should too.?