Search Engine Optimization

The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site. These amazing little creatures are absolutely incredible software inventions those only purpose in life is to ?crawl? the web.

By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. It is a sign that accountability will come and the bad guys will be weeded out.While this is a good sign, it?s the cause of my having to answer the same questions over and over. The consumers in the SEO world are being fed out and out lies by some of the people who call themselves experts in the area of Search Engine Optimization. They hear these lies and while comparing prices, contact us at Abalone Designs. They then proceed to tell me everything that all of these other companies promised them and I am utterly astonished. Here some of the most asinine claims I hear through the grapevine.?We can guarantee your rankings? Don?t be fooled! Ask the company what you will be ranking for, immediately! 9 times out of 10, a company that guarantees you rankings, is guaranteeing that you will rank for your own company name, which means people on Google or MSN or Yahoo! would have to know your company name before searching. How does this produce new customers and visitors to your site? Chances are, as soon as these search engines index your site, you will rank within the top ten for your company name, if not first, because it is unique. Why bother paying someone for something that is already going to happen, anyway? Guaranteeing rankings is highly unethical. It is impossible to guarantee rankings unless you have access to Google?s database itself, and even then I?m not sure it?s possible. Keep in mind, we are working with a 3rd party, here. A highly guarded 3rd party that doesn?t, under any circumstances, reveal it?s secrets. No one outside of the companies that run these search engines knows what it is exactly that makes search engines rank sites high. Especially due to the fact that these search engines and the rigorous ranking filters they use to spit out search results change almost monthly. Even a former Google employee doesn?t know how to guarantee rankings! If someone is telling you they?ll guarantee top rankings, run fast! Those are some shady, shady claims. Google themselves have said:?No one can guarantee a #1 ranking on Google - Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is by using the page at http:// www.google.com/addurl.html. You can do this yourself at no cost whatsoever.? - http:// www.google.com/intl/en/webmasters/seo.htmlAn ethical SEO company will not guarantee rankings. They will guarantee that their methods follow search engine guidelines, and they will guarantee customer satisfaction, but at no point in time will any SEO company with a conscience guarantee your rankings.?Your site needs to be continually resubmitted to get on and stay on the search engines? When will I see the end of this one? How old is this method now? 5 years? 10 years? We?re talking about the days when Webcrawler was the biggest search engine and all computers were beige! This claim is so fully untrue, had Pinocchio uttered it, his nose would have stretched from Rome to Poughkeepsie. And the good folks at Google will once again back me up on this one:?Submission is not necessary and does not guarantee inclusion in our index. Given the large number of sites submitting URLs, it's likely your pages will be found in an automatic crawl before they make it into our index through the URL submission form. We DO NOT add all submitted URLs to our index, and cannot predict when or if they will appear.? - http:// www.google.com/intl/en/webmasters/1.html#A2?Meta tags are not important anymore?Sure they aren?t. If you don?t want a decent ranking on MSN. The new MSN search places a lot of value on the keywords and description meta tags. Without these tags in your site?s code, your ranking on MSN will suffer. Just as importantly, if your keywords and description meta tags don?t use proper language, your rankings will suffer. The description tag is also what MSN uses as the visible description for a site in the search results. And of course, to prove I?m not the one blowing hot air, here is what MSN themselves say about it:?Site descriptions are extracted from the content of your page each time MSNBot crawls your site and indexes its pages... ...the best way to affect your site description is to ensure that your web pages effectively deliver the information you want to see in search results.? - Click here to see the page this is found on. ?Your Web Site Has Been Sabotaged? This one is truly unreal. I can?t believe it?s even been used as an excuse for why an SEO company hasn?t achieved decent rankings for you. But alas, more than one SEO company has told potential clients of ours that the reason they are not ranking well, or why their search engine optimization campaign is not effective, is because someone else has been sabotaging the site. Some of the clients who have been told this are small businesses, like bed and breakfasts or pet sitters. We always explain to these potential clients that the likelihood of someone even having the initial idea to sabotage a web site, the site in question would have to be a fairly large one, and the target of a lot of hatred. Why? Because sabotaging a web site?s rankings takes a massive amount of time and energy. We?re talking months, maybe even years of hard, hard work. Why would anyone devote months or years of their life to taking down a pet sitting site? Or a bed and breakfast?Once again, these are some hefty claims and it is a clear sign that the company who is running your SEO campaign is unwilling to be held accountable for their actions or lack thereof.Don?t Put Up With It. The bottom line is, your search engine optimization company works for you. You are paying them. Hold them accountable as you would any other vendor. Keep reading these articles, read info at the search engines, educate yourself and if something your SEO says smells a little rotten, don?t be afraid to call them on it.Is being screwed an inevitability in the SEO world? Damn near. But thanks to the increasing interest of our consumers in self-education and their increased questioning, our industry will slowly climb out of the gutter and someday down the line, send this article into antiquity. In spite of my pride, I?d be overjoyed to see that day come.

If you are a webmaster and you review your logs, often you will see a bunch of really strange hits. They aren't humans, you can't tell their operating system or their browser! Who are these pesky little creatures who rummage around the internet all the time?

Before you make drastic changes to your website after a rocky search engine update, take time to study your web server logs, changes in traffic to your site, and your ranking in the search engines.

Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.

What are Search Engines?

Why shouldn?t I use a submission service that submits my site to 5000+ search engines?

In order to design a website that performs well with the search engines, it is very important to give the search engines what they want. You'll want to find out what search engines index and what they do not in order to have your pages returned as a result. Consider the following strategies to get your web page noticed as frequently as possible.

Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.

Do you depend on free search engine traffic for your livelihood?

When most people want to find something on the web, they use a search engine. Millions of searches are conducted every day on search engines such as: google.com, yahoo.com, msn.com and many others. Some people are looking for your website. So how do you capture people searching for what your site has to offer? Through techniques called search engine marketing (SEM).

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the "skeleton" of your Web site?

Think about the first thing you ever heard about ?marketing a website? on the web. 99% of the time the first words anyone ever hears are ?search engine marketing.? Or some semblance of the phrase.

All the great efforts made for making your own site, goes in vain when your site doesn?t bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank. Upon serendipity of elaborating all of the above said problems, I would land up in search engine marketing basics.

You don?t have to be a rocket scientist to know that having quality inbound links from websites with high page ranks can help you attain high rankings in all the Search Engines.

You may be hiding if the search engines can?t ?see? all of your site?s relevant content.

Selecting the right keyword phrases is the key to a successful search engine marketing campaign.

Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).

Ever wondered how one search engine is dominating the entire web. In any business, you have so much stiff competition. Is there any business that you can start that has no competition ? Whether you decide to open a restaurant or a real estate company - you are going to have a lot of competition. And picture the competition that you will have - you will have 100's or probably 1000 other people doing the same business. But in search engine competition, you can probably count in your fingers as to how many search engines there are. But still people are hesitant to go into this field.

News broke this week that Yahoo has purchased the Inktomi search engine for around US$235 million. This is an interesting development in the search engine industry that may impact greatly on exactly where sites get their traffic from. Another new development in the past few weeks is the change to the HotBot service but first, I'd like to look at the ramifications of the Yahoo/Inktomi deal.

Getting SEO right is an art and it's based on theory and best practice. The search engines don't publish their algorithms so getting it right is like finding the exact formula for Coca Cola.

In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide ?Start at the Beginning? Click here for an excerpt: http://www.enable-uk.co.uk/html/book_2.html

There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.

Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!

Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use. Using the wrong keywords would eliminate your site from search engines forever!