Search Engine Optimization

When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords. It is important for search engine optimizers to understand both how anchor text penalties are being applied and how LSI ensures that anchor text variance will not dilute a link popularity building campaign.

It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.

Most webmasters have no idea on how to make a search engine friendly web site. If you are one of them this will all change by following these steps below.

With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the www., like this: http://yoursite.com.

When you were just a young and precocious student of marketing, someone explained to you how to market to humans. "Know your target audience!" said the experts. "AIDA method!" they pressed on.

A few months ago I was looking through the search engines to see if my website was even found for certain keywords. Well it wasn?t. I knew something needed to be done, because I was losing potential customers to my Martial Art and Self Defense Classes. As the Internet grows exponentially, the important of a web presence is important.

Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.

Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.

Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don?t know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags. The more educated you are about what search engines are looking for, the better you will be able to respond and rise in the rankings.

Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:

Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we?ll start with the easy part

The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text).

Are you working on getting your web site up onto the internet?

I tried out Microsoft's new search engine (beta version) the other day. They have been working on it quite secretly now for almost a year. It has been rumored to be a Google killer once in full public release. They say its accuracy and ability to return relevant results will far surpass any other search engine on the Internet. That remains to be seen. I tried various combinations of single, double, and triple word/phrased searches to inspect the results.

Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.

MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.

In this three part article, you?ll find many tools that any webmaster can use to monitor your site?s search engine position, and use to increase the visibility of your site in major search engines like Google, Yahoo and MSN.

This is the second part of an article series in which you?ll find many tools that you can use to monitor your site?s search engine position and see how your do-it-yourself search engine optimization efforts are coming along. The following tools are for monitoring your search results in the three major search engines. It isn?t an all-inclusive list, but rather a highlight of some of the tools you can use. (I?ll point you to one of the master lists when we get into more general tools in part three.) Using Your Google Site Information Page I?ve covered this in an earlier article, but just in case you missed it, we?ll go over it again briefly here. (If you need more help following along, you can listen to one of my recent podcasts for a convenient audio walkthrough.) Open up your browser and go to Google?s home page. Type in info:yoursitenameandsuffix. So if your site was ExactSeek.com you?d type info:exactseek.com. You can also use site:yoursitenameandsuffix to find out which pages have been indexed by Google?s search engine spider. This search will tell you pages that Google considers similar to yours. It will also show sites that it considered linked to you, and show sites that carry your full url, hyperlinked or not. It?s not 100% accurate as far as telling you all the sites that are linked back to yours, but what you can learn from this is which backlinks matter. From here you can also see the last day Google spidered your home page. To see this in action, click on the first group of information links, ?Show Google's cache of yoursitename.com? If you look next to the word ?cached? one the first line, the date is expressed also. Sometimes it seems that the cached time for yoursitename.com and www.yoursitename.com are different, so be sure and check both. Finding Information About Your Site In Yahoo http://help.yahoo.com/help/us/ysearch/tips/tips-08.html This document will tell you how to find out what sites are linking to you, give you the results for how many pages of your site are in Yahoo, and more. Once you get to the results page, you?ll be able to view your cached pages, etc. Discovering Your Site?s Status on MSN http://search.msn.com/docs/siteowner.aspx As the page in the help section states, you can use site:www.yoursitehere.com to find out if a document at your site has been indexed. The results page will also give you the date of last caching. Google Rankings http://www.googlerankings.com You?ll need a free Google API key for this one, and the site has the direct link telling you where to get one. You?ll have to enter this key in order to query the site for information on Google. With Google Rankings, you?ll be able to see where you rank within the top 40-1000 results in Google for a given keyword. I recently noticed that it also displays results for MSN and Yahoo, with links to each search engine. They also have some other tools that will track your keywords over time, as well as one they call the ?Ultimate SEO Tool? that will measure your site?s keyword density. Google Backlinks Checker http://lilengine.com/tools/backlinks-tool.php LilEngine.com?s Backlink Checker will measure the number of links you have pointing back to your site against competing sites. Handy if you just want a quick comparison of how many links you have versus others, though how much getting more links back will help varies, depending on other factors. Yahoo Search Rankings http://www.yahoosearchrankings.com/ From the same folks who brought you Google Rankings, using Yahoo Search Rankings, you?ll be able to see where you rank within the top 1000 results in Yahoo for a given keyword. If you just want to see your Yahoo rankings, it?s quite helpful. You can find more Yahoo tools that use the Yahoo Web API at their developer?s site : http://developer.yahoo.net/wiki/index.cgi?ApplicationList.. In the next part of the article, we?ll take a closer look at other tools that give you more specific information about the links pointing back to your site, keyword research, and more.

I hear this all the time. "I can get you listed on 100,000 websites for $29.95" and..."I can get you 100,000 hits on your website for the same price". Avoid these like the plague.

Some of the basics when it comes to SEO and getting high ranking in search engines starts with using a keyword and then placing it strategically throughout the website in content, title, headline, etc. Using the keyword multiple times in your content is great, but lets look at something that a lot of websites completely overlook.

I came across a new website the other day and was quite pleasantly surprised.

If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors. That?s why it is important to be well-informed on impending progress in this sphere.

You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines. You have completed your seo optimization well but there is no precursor of any traffic. Yes Google places new sites in "Sandbox" and this means that your site would not rank well for high traffic keywords for a certain period. This phenomenon is called as "Sandbox". What if your site is in "Sandbox" or on hold? Should you hang around or is there any way out. Lets look at few of them:

A good portion of my business involves spending hours and hours using incredibly powerful but difficult to master software to uncover thousands of the exact, targeted keyword phrases people in any given niche market are typing into the search engines.