Search Engine Optimization

Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity. While you can gain significant traffic from these 2 great search engines, having a good spot in Google is critical for a website's success.

Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website. This article is going to show you easy and free and effective ways to increase your websites link popularity.

You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks. If you can get one of the top three results in your key terms then you will have more targeted visitors coming to your site. If you can get the first result, well that is even better. Of course all your competitors want to do the same.

So how do you get a top listing in Google and how do you get into Google quickly.

RSS is the latest craze in online publishing. But what exactly is RSS?RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.RSS allows publishers to "syndicate" their content through the distribution of lists of hyperlinks.It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.However, not much attention has been given to the advantages RSS provides for search engine optimization.Why Search Engines Love RSSMany SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.Search engines like Google seem to prefer tightly-themed pages.But where does RSS figure in all this?RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.By using highly targeted RSS feeds, you can enhance your site's content without having to write a single line on your own.It?s like having your own content writer - writing theme-based articles for you - for free!How can RSS improve my Search Engine Rankings?There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.1. RSS Feeds Provide Instant Themed ContentThere are several publishers of RSS feeds that are specific to a particular theme.Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.Adding these keywords to your pages helps Google tag your site as one with relevant content.2. RSS Feeds Provide Fresh, Updated ContentRSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.3. RSS Feeds Result in More Frequent SpideringOne thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily. To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors. How does this benefit you as a marketer?Well, for example, let's says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.Imagine what an entire month's advantage could do to your affiliate sales!Why Javascript Feeds Are Not EffectiveSome sites offer javascript code that generates content sourced from RSS feeds for your site.These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.What you need is code that parses the RSS feed and renders the feed as html content that's part of your page.This is achieved using server side scripting languages like PHP or ASP.A good free ASP script is available from Kattanwebhttp://www.kattanweb.com/webdev/projects/index.asp?ID=7 An equally good PHP script is CARPhttp://www.geckotribe.com/rss/carp/ So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.

It?s no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. If you want more quality leads and patients, it?s time to upgrade your web site marketing efforts.

Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader. As such, it's worth dropping in to the Google Labs every now and then to see what's going on there.

So you have built a nice web site with good solid content and now want to start selling your products or services.

Getting Honest With The Search Engines

First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.org are arranged within their category according to simple alphabetic order, listings in the Google Directory are based upon PageRank [link]. Thus, sites with higher PageRanks will show up higher on the list of sites under any given category. You can see the PageRank of a site pictorially by looking at the little green bar off to the left of each listing. The other major difference is that the Google Directory updates its listings only once every few months. Therefore, a website that is accepted into the ODP today may have to wait 3 months or more before it is listed in the Google Directory. If you go to DMOZ.org, you can see all the latest listings because each category page is updated immediately after a new site is added.

We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting. If you are like me though, you don't want to pay someone to do this. So, you so it yourself. This article shows a few tips and tricks on how to do that, mostly on how to get indexed by search engines.

What we are hunting for?

Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.

Having greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.

Is your website listed on search engines? When people search for you, does your site show up on page 1 or page 20 of the search engine results?

Recent developments on the Google front have web marketers and SEO specialists talking even more than usual. What they're talking about is the changing Search Engine Optimization landscape. Some of the traditional assumptions about what gets good Google ranking have been challenged by things Google has said over the last few months -- especially by the filing of their most recent patent application.

As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:

Good Content: The Key To Search Engine Ranking

We?ve all heard that familiar expression, ?Good things come to those who wait?. Whether you?re waiting for your Heinz ketchup to pour out onto your burger (remember those commercials?), waiting for Christmas day to open your gifts, waiting for summer vacation to be let out of school, or waiting in line at the DMV? well, maybe not the DMV, good things will come if you simply allow them to come in their own time.

One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer. As the courts might say, ignorance of the law is no excuse. So what kind of horrific mistake could sneak upon you and possibly ruin all your hard work?

Here are some observations that I have made recently:

The first question most people have is, ?What the heck is a ?Google?? It is a play on the word ?googol,? which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for a search engine. Regardless, the clever kids at Google have turned it into a cultural standard.

There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there...

Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!